PIVOT STUDIO LIMITED - PRIVACY POLICY

YOUR PRIVACY MATTERS TO US

PIVOT Studio Limited ("PIVOT," "we," "us," or "our") understands the importance of your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, maintain, and disclose information from users ("you," "your," or "User") of our website, mobile applications, studio services, and any other services we offer (collectively, "Services").

By using our Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

QUICK OVERVIEW

We collect your information to provide better fitness services, process payments, and communicate with you about your classes. We don't sell your personal information to third parties. We use industry-standard security measures to protect your data and only share information as necessary to operate our business (like payment processing).

INFORMATION WE COLLECT

Personal Information

We may collect the following personal information when you:

  • Create an account or profile

  • Book classes or services

  • Make purchases or payments

  • Sign liability waivers

  • Communicate with us

  • Visit our facilities

Types of Personal Information:

  • Contact Information: Name, email address, phone number, mailing address

  • Account Information: Username, password, profile photo, preferences

  • Health & Fitness Information: Injury history, health conditions, fitness goals, dietary restrictions, emergency contacts

  • Payment Information: Credit card details, billing address, payment history

  • Class Information: Attendance records, class preferences, instructor feedback

  • Communication Data: Messages, emails, support requests, survey responses

Health Information

As a fitness studio, we may collect sensitive health information including:

  • Medical conditions that affect your ability to exercise safely

  • Pregnancy status and related accommodations needed

  • Injury history and physical limitations

  • Emergency medical contacts

  • Physician clearance documentation

Note: This health information is collected solely to ensure your safety and provide appropriate fitness instruction.

Automatically Collected Information

When you use our Services, we automatically collect:

  • Device Information: IP address, device type, operating system, browser type

  • Usage Data: Pages visited, features used, time spent, click patterns

  • Location Data: General geographic location (when you allow location services)

  • App Analytics: How you interact with our mobile application

  • Cookies & Similar Technologies: Information stored on your device to enhance your experience

Information from Third Parties

We may receive information about you from:

  • Payment Processors: Transaction confirmations and payment status

  • Social Media: When you connect your social media accounts

  • Marketing Partners: Demographic and interest information

  • Insurance Providers: For coverage verification (when applicable)

HOW WE USE YOUR INFORMATION

Primary Business Purposes

  • Service Delivery: Schedule classes, manage memberships, provide instruction

  • Safety & Health: Ensure appropriate modifications and emergency response

  • Payment Processing: Handle transactions, billing, and financial records

  • Communication: Send class confirmations, updates, policy changes

  • Account Management: Maintain your profile, preferences, and history

Business Operations

  • Customer Service: Respond to inquiries, resolve issues, provide support

  • Service Improvement: Analyze usage patterns to enhance our offerings

  • Marketing: Send promotional offers, newsletters, and relevant communications

  • Legal Compliance: Meet regulatory requirements and respond to legal requests

  • Business Analysis: Understand trends, measure effectiveness, plan growth

Marketing & Communications

With your consent, we may use your information to:

  • Send promotional emails about new classes, special offers, or events

  • Provide personalized recommendations based on your fitness history

  • Share wellness tips, fitness content, and studio updates

  • Conduct surveys about your experience and preferences

You can opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

HOW WE SHARE YOUR INFORMATION

We DO NOT Sell Your Personal Information

PIVOT does not sell, trade, or rent your personal information to third parties for monetary gain.

When We Share Information

We may share your information in the following limited circumstances:

Service Providers

We work with trusted third parties who help us operate our business:

  • Payment Processors: To handle credit card transactions securely

  • Cloud Storage: To store your account and class information

  • Email Services: To send communications and newsletters

  • Analytics Providers: To understand how our Services are used

  • Insurance Companies: For liability coverage verification

  • Software Providers: For scheduling, booking, and membership management systems

All third-party providers are contractually required to protect your information and use it only for specified purposes.

Emergency Situations

We may share health information with emergency responders if:

  • You experience a medical emergency at our facility

  • We need to contact your emergency contacts

  • It's necessary to protect your health and safety

Legal Requirements

We may disclose information when required by law:

  • In response to court orders, subpoenas, or legal process

  • To comply with regulatory requirements

  • To protect our rights, property, or safety

  • To investigate fraud or security issues

Business Transfers

If PIVOT is acquired, merged, or sells its assets, your information may be transferred to the new entity, subject to the same privacy protections.

DATA SECURITY

Security Measures

We implement industry-standard security measures to protect your information:

  • Encryption: Sensitive data is encrypted in transit and at rest

  • Access Controls: Limited employee access on a need-to-know basis

  • Regular Updates: Security software and systems are kept current

  • Physical Security: Studio facilities have appropriate access controls

  • Staff Training: Employees are trained on privacy and security practices

Payment Security

  • All payment transactions are processed through PCI-DSS compliant payment processors

  • We do not store complete credit card numbers on our servers

  • Payment data is transmitted over secure, encrypted connections

Data Retention

We retain your information for as long as:

  • Your account remains active

  • Required by law or regulation

  • Necessary for legitimate business purposes

  • You have not requested deletion (where applicable)

Typically: Active account data is maintained during membership and for 7 years after account closure for legal and business purposes.

YOUR PRIVACY RIGHTS

Access & Control

You have the right to:

  • Access: Request a copy of the personal information we have about you

  • Update: Modify or correct your account information at any time

  • Delete: Request deletion of your personal information (subject to legal requirements)

  • Opt-Out: Unsubscribe from marketing communications

  • Data Portability: Receive your data in a portable format (where technically feasible)

How to Exercise Your Rights

  • Online: Update most information through your account dashboard

  • Email: Contact us at info@pivotpilatesstudio.com for privacy requests

  • In-Person: Visit the studio to speak with management

Marketing Communications

You can opt out of promotional communications by:

  • Clicking "unsubscribe" in any marketing email

  • Updating your communication preferences in your account

  • Contacting us directly with your request

Note: You cannot opt out of essential service communications (class confirmations, policy updates, billing notices).

COOKIES & TRACKING TECHNOLOGIES

What We Use

  • Essential Cookies: Required for basic website functionality

  • Analytics Cookies: Help us understand how visitors use our site

  • Preference Cookies: Remember your settings and preferences

  • Marketing Cookies: Used to deliver relevant advertisements

Your Choices

Most browsers allow you to:

  • Block or delete cookies

  • Control which types of cookies to accept

  • Receive notifications when cookies are set

Note: Disabling certain cookies may limit website functionality.

MOBILE APPLICATION

Our mobile app may collect additional information:

  • Push Notifications: Class reminders and updates (with your permission)

  • Camera Access: To upload profile photos or scan QR codes (with permission)

  • Location Services: To find nearby studios or check-in (with permission)

  • Health App Integration: To sync with fitness trackers (with permission)

All mobile permissions are optional and you can modify them in your device settings at any time.

CHILDREN'S PRIVACY

Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately so we can delete it.

Minors 16-18: May use our Services only with parental consent and supervision as outlined in our Terms and Conditions.

CALIFORNIA RESIDENTS (CCPA)

If you're a California resident, you have additional rights:

  • Right to Know: What personal information we collect and how it's used

  • Right to Delete: Request deletion of your personal information

  • Right to Opt-Out: Opt out of the "sale" of personal information (we don't sell data)

  • Non-Discrimination: We won't discriminate against you for exercising your rights

To exercise these rights, contact us at [privacy@pivotstudio.com] or call [phone number].

INTERNATIONAL USERS

If you're located outside the United States:

  • Your information may be transferred to and processed in the United States

  • We implement appropriate safeguards for international data transfers

  • Different privacy laws may apply in your jurisdiction

  • Contact us if you have questions about international data handling

THIRD-PARTY LINKS

Our Services may contain links to third-party websites or services. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect:

  • Changes in our business practices

  • New legal requirements

  • Technological advances

  • User feedback and suggestions

When We Update This Policy:

  • We'll post the updated version on our website

  • We'll update the "Last Updated" date at the top

  • For material changes, we'll provide additional notice via email or app notification

  • Your continued use of our Services after changes constitutes acceptance

CONTACT US

For Privacy Questions or Requests:

Email: info@pivotpilatesstudio.com

YOUR ACCEPTANCE

By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of our Services.

This Privacy Policy is effective as of August 26, 2025